Product Lead

About Helfy

Helfy is a fast-growing company that operates a digital telehealth platform connecting clients to doctors for online prescriptions and consultations. Driven by a purposeful, people-centric, humanistic approach, we aspire to be the companion of choice for managing and living with ongoing medical conditions by offering patients affordable, accessible, personalized, and speedy medical treatments.

Responsibilities

Develop and implement product marketing strategies that enhance DoktorABC.com’s market position and support the lifecycle of healthcare categories.
Lead category management efforts, identifying opportunities for expansion and product development to address emerging healthcare needs.
Conduct comprehensive market research and customer analysis to inform product development and marketing strategies.
Craft compelling product positioning, messaging, and unique selling propositions (USPs) tailored to target customer segments.
Drive Conversion Rate Optimization (CRO) initiatives across DoktorABC.com’s platform to improve user experience and increase conversion rates.
Write and maintain detailed Product Requirements Documents (PRDs) and Market Requirements Documents (MRDs) to communicate the vision, objectives, and functional requirements of new products or features to the development team and other stakeholders.
Collaborate with cross-functional teams, including sales, marketing, product development, and medical teams, to ensure successful product launches and market penetration.
Utilize analytics to continually refine marketing and CRO strategies, aiming for higher engagement, conversion rates, and customer satisfaction.
Oversee the production of marketing and educational content that supports both category growth and patient awareness

Requirements

Bachelor’s degree in Marketing, Business or related field. A Master’s degree is advantageous.
3 years of experience in product marketing, category management, and Conversion Rate Optimization (CRO).
Proven experience in writing and managing Product Requirements Documents (PRDs) and Market Requirements Documents (MRDs), translating complex product features and market needs into clear and actionable documents.
Deep understanding of the healthcare industry and digital health trends, with a focus on patient behavior and online healthcare delivery models.
Excellent analytical, strategic, and project management skills.
Exceptional communication abilities and adept at collaborating with cross-functional teams.
Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush, Hotjar).
Creative and strategic thinker with a patient-centric approach to marketing and product development.

Product Lead

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.