Product marketing specialist

About Helfy

Helfy is a fast-growing company that operates a digital telehealth platform connecting clients to doctors for online prescriptions and consultations. Driven by a purposeful, people-centric, humanistic approach, we aspire to be the companion of choice for managing and living with ongoing medical conditions by offering patients affordable, accessible, personalized, and speedy medical treatments.

About the position

Ideally, the candidate would be responsible for understanding the user experience (UX) of websites and mobile applications, working closely with marketing, creative, and R&D teams, and leading e-commerce and conversion rate optimization initiatives.

Responsibilities:

Conduct user research and analysis to understand customer needs and behaviors and identify opportunities for improving the user experience and conversion rate.
Work closely with marketing, creative, and R&D teams to develop and execute UX strategies that align with business goals and customer needs.
Write and maintain product requirements documents (MRDs) and product design specifications (PRDs) that communicate user needs, product features, and technical requirements.
Collaborate with designers and developers to ensure that product designs are intuitive, user-friendly, and visually appealing.
Test and validate product designs, and user flows to meet user needs and support conversion rate optimization goals.
Analyze product performance data to identify trends and opportunities for improvement and recommend changes to improve the user experience and conversion rate.
Stay up to date with industry trends, emerging technologies, and best practices in UX, e-commerce, and conversion rate optimization.

Requirements:

Bachelor’s degree in a relevant field such as UX Design, Human-Computer Interaction, or Marketing.
3+ years of experience in product management, UX design, or a related field.
Strong understanding of UX design principles and best practices and experience with conversion rate optimization.
Excellent written and verbal communication skills and the ability to effectively communicate with cross-functional teams.
Ability to work in a fast-paced, deadline-driven environment and handle multiple projects simultaneously.
Strong analytical and problem-solving skills and the ability to analyze data and make data-driven decisions.
Familiarity with user research methods, prototyping tools, and product management tools like Jira.
Knowledge of e-commerce best practices, online marketing, and SEO is a plus.

Product marketing specialist

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.