Conversion Rate Optimization analyst

About Helfy

Helfy is a fast-growing company that operates a digital telehealth platform connecting clients to doctors for online prescriptions and consultations. Driven by a purposeful, people-centric, humanistic approach, we aspire to be the companion of choice for managing and living with ongoing medical conditions by offering patients affordable, accessible, personalized, and speedy medical treatments.

About the position

We are looking for a crucial digital marketing team member – a CRO analyst. To be responsible for assessing customer behavior and optimizing user flows, media funnels, creatives, websites, and landing pages to increase and maximize conversions.

Responsibilities:

Optimizing lead generation and conversion strategy.
Measuring and auditing campaigns’ effectiveness, landing pages micro conversions, website conversions & the effectiveness of content.
Influencing content creation to ensure a high Return on investment.
Utilizing data to optimize content.
Collaborate with the Digital Coordinators, BI Analysts, and Studio to support the CRO process.
Bring new ideas for digital activities and assets.

Requirements:

3+ years of Expertise in online content platforms.
Conversion rate improvement experience.
Deep understanding of CRO tools and sources: Google Analytics, Optimize, Lucky Orange, Hotjar, etc.
Familiar with Google Ads, YouTube ads, Facebook campaigns, Taboola ads, HubSpot, and Salesforce.
Data analysis – the ability to measure the impact of content.
Analytical and communication skills and a results-oriented mindset.
Experience auditing and creating content across digital channels.
Extremely organized and excellent at managing deadlines.
Strong communication skills, Sales-oriented, and able to think creatively.
High-Level English is Required.
German and French speakers – Significant advantage.
SQL – An advantage.

Conversion Rate Optimization analyst

We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.