Helfy

CRM Manager

Israel · Full-time · Mid
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About The Position

We are looking for a passionate, creative, and experienced CRM Specialist to join our marketing team. Responsible for planning, creating, and analyzing daily cross-channel campaigns to maximize engagement and retention efforts that directly impact the business’s growth and revenue goals.

Responsibilities

  • Manage hands-on customer communication channels such as email marketing, SMS, in-app messaging, and newsletters to keep customers engaged and informed.
  • Ideate and execute CRM strategies that encourage customer retention and loyalty.
  • Build, implement, and optimize trigger-based campaigns and lifecycle flows.
  • Regularly monitor retention KPIs performance data and analyze results by tracking and A/B testing campaigns to guide improvements.
  • Manage and develop creative content, and marketing messaging for customer communications.
  • Develop and maintain reports and dashboards to track CRM marketing effectiveness

Requirements

  • 2-3 years of experience in CRM or email Marketing or lifecycle marketing, Customer retention in B2C marketing roles in an e-commerce environment.
  • College / University 1st degree in Marketing, Industrial engineering and management, Business.
  • Hands-on experience with marketing automation platforms like Hubspot, Braze, Klavyo, or similar.
  • Analytical skills, data-driven marketer with the ability to optimize performance based on data. Applied use of functions like Pivot Tables and Vlookups.
  • Experience with Excel/Tableau/Data Studio/Mixpanel.
  • A fast learner who is motivated, innovative, and a self-starter with a “can do” attitude.
  • Collaborative and able to interact with cross-functional teams, including creative, content, and developers.
  • High-Level English is Required.
  • French and German speakers – Advantage

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